Articles by Arno Brugman

In the world of omnichannel banking, success is not a destination but a journey—a relentless pursuit of excellence that demands we measure every step and use what we learn to continually raise the bar. It’s about creating a cycle of

In the grand orchestra of omnichannel banking, integrating physical and digital channels is not just about playing the right notes; it’s about creating a symphony. It’s a performance where each channel, from the traditional bank branch to the latest mobile

In the tapestry of omnichannel banking, security and privacy are not just threads; they are the very warp and weft that hold the fabric together. As we weave together more channels, services, and technologies to deliver seamless experiences, we also

In the tapestry of modern banking, personalization isn’t just a thread; it’s the pattern that makes the whole fabric come alive. As we navigate through the evolution of omnichannel banking, the focus sharpens on not just reaching the customer but

In our quest for creating a seamless omnichannel banking experience, the backbone of our strategy lies in the robustness of our technology infrastructure. It’s the engine under the hood, the unsung hero that powers our ambitions to deliver unparalleled customer

In the ever-evolving landscape of the banking sector, the journey toward true omnichannel banking is akin to navigating a complex maze. It’s about understanding every twist and turn of the customer’s path, ensuring that no matter where they choose to